Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria?
  • Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria?
  • How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria - Category analysis

KEY DATA FINDINGS

Volume sales slump thanks to 2023’s relentless inflation
Value sales growth driven by unit price increases
Rising wheat prices put pressure on margins, stifling innovation
Economic revival and price stabilisation set to foster growth
Rising demand thanks to affordability and variety of sweet biscuits
Fruit snacks shows promise as interest in convenient and healthy options increases
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 9 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 10 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 11 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 12 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 13 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

Snacks in Nigeria - Industry Overview

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 18 Sales of Snacks by Category: Volume 2018-2023
Table 19 Sales of Snacks by Category: Value 2018-2023
Table 20 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 21 Sales of Snacks by Category: % Value Growth 2018-2023
Table 22 NBO Company Shares of Snacks: % Value 2019-2023
Table 23 LBN Brand Shares of Snacks: % Value 2020-2023
Table 24 Distribution of Snacks by Format: % Value 2018-2023
Table 25 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 26 Forecast Sales of Snacks by Category: Value 2023-2028
Table 27 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 28 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sweet Biscuits, Snack Bars and Fruit Snacks

    • Dried Fruit
    • Processed Fruit Snacks
    • Cereal Bars
    • Protein/Energy Bars
    • Fruit and Nut Bars
    • Chocolate Coated Biscuits
    • Cookies
    • Filled Biscuits
    • Plain Biscuits
    • Wafers

Sweet Biscuits, Snack Bars and Fruit Snacks

This is the aggregation of sweet biscuits, snack bars, and fruit snacks.

See All of Our Definitions
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This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.

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