The already prominent health and wellness trend received a boost from the COVID-19 crisis, both because of the immediate threat from the disease and awareness of the potential health impacts of the poor diets and sedentary lifestyles associated with lockdowns. In particular, the health and wellness trend has seen consumers place a growing emphasis on protein, which has supported demand in snack bars.
The flavour experience continues to be essential in winning over consumers, and as such, product innovations are set to focus on this across the forecast period. Working popular confectionery flavours into sweet biscuits is expected to continue as a hugely successful strategy in Finland.
The ongoing and rising trend for sustainability is set to be reflected on the product landscape across the forecast period. Sustainability interests Finnish consumers greatly, and players will continue to set new goals to improve their sustainability credentials as well as offering recyclable packaging.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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