Retail sales of sweet biscuits, snack bars and fruit snacks will continue to expand over the forecast period, supported by the trend towards on-the-go consumption. The health and wellness trend will increasingly shape consumer choices, with dried fruit, fruit snacks and snack bars seeing the fastest growth in volume terms.
Consumer price sensitivity is expected to have a negative impact on demand over the forecast period, at least in the short-term, due to the high rate of inflation and squeezed real disposable incomes Consequently, Serbians are expected to pay more attention to discounts and promotions. Price sensitive consumers are also expected to have a greater interest to private label products, which are still not very popular in this category, due to the fact that consumers remain highly loyal to their favourite brands.
Manufacturers are expected to try and maintain interest in their brands with frequent new product launches. As the economy recovers, consumers are likely to respond to faster to such innovations.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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