Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Strategy Briefing

World Market for Home Care

Mar 2024

Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles…

USD 1,325
Strategy Briefing

Where Consumers Shop for Home Care

Jul 2023

This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…

USD 1,325
Strategy Briefing

Water Scarcity in Southeast Asia

Sep 2020

Water scarcity issues pose a serious challenge for businesses in Southeast Asia, and responsible water management efforts remain niche. This briefing argues the need for businesses to develop proper water management strategies as Southeast Asia faces…

USD 1,325
Strategy Briefing

Voice of the Industry: Home Products

May 2024

This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden…

USD 1,325
Strategy Briefing

Voice of the Industry: Home Care 2021

Oct 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…

USD 1,325
Strategy Briefing

Voice of the Industry: Home Care

Nov 2022

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…

USD 1,325
Strategy Briefing

US Laundry Care E-commerce Promotional Mechanics Impact, April – May 2021

Jul 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and their impact on consumers has never been higher. In this Promotional Mechanics report, key questions across various…

USD 1,325
Strategy Briefing

Upcoming Trends in Fmcg Packaging Legislation

May 2023

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…

USD 1,325
Global Company Profile

Unilever Group in Home Care

Sep 2023

Unilever is one of the leading home care companies worldwide, with a strong market presence in the Asia-Pacific African region and Latin America. The company has 13 brands, whereas five belong to the home care industry, namely Seventh Generation,…

USD 570
Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

USD 1,325
Strategy Briefing

Top Four Trends Shaping Global Consumer Packaging

Apr 2023

This briefing explores the key trends defining the future of the packaging industry. Costs are keenly in focus given the inflationary environment; right-pricing and right-sizing the retail pack are essential to balance consumer affordability with…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

USD 1,325
Country Report

Toilet Care in Vietnam

Feb 2024

Toilet care continued to see healthy growth in retail volume terms in 2023, supported by factors such as improving living standards, busier lifestyles, the construction of more modern homes and apartments and better hygiene awareness. Toilet…

USD 1,195
Country Report

Toilet Care in Uzbekistan

Feb 2024

Even as quarantine measures lifted, the demand for toilet care products in Uzbekistan remained robust. Local consumers continued to prioritise home hygiene, maintaining regular toilet cleaning routines. Despite 2023's moderate growth in both market…

USD 1,195
Country Report

Toilet Care in Uruguay

Feb 2024

As with home care products in general, cross-border shopping led to a decline in volume sales of toilet care. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made toilet care products purchased in…

USD 1,195
Country Report

Toilet Care in Ukraine

Feb 2024

In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers…

USD 1,195
Country Report

Toilet Care in Turkey

Feb 2024

In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend,…

USD 1,195
Country Report

Toilet Care in Tunisia

Feb 2024

Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser…

USD 1,195
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