Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles…
Sales of home care products are primarily dominated by offline retailers, driven mainly by supermarkets, hypermarkets and small local groceries. This report explores the retail shifts in the home care industry from 2018 to 2023, including the impact…
This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden…
In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…
In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…
As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and their impact on consumers has never been higher. In this Promotional Mechanics report, key questions across various…
Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…
This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…
Unilever is the second largest home care player globally, deriving most of its revenue from laundry care. The company experienced a slight rise in market share over 2018-2023, with its growth driven by market momentum. Sustainability remains central…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
This briefing explores the key trends defining the future of the packaging industry. Costs are keenly in focus given the inflationary environment; right-pricing and right-sizing the retail pack are essential to balance consumer affordability with…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
Toilet care continued to see healthy growth in retail volume terms in 2023, supported by factors such as improving living standards, busier lifestyles, the construction of more modern homes and apartments and better hygiene awareness. Toilet…
Even as quarantine measures lifted, the demand for toilet care products in Uzbekistan remained robust. Local consumers continued to prioritise home hygiene, maintaining regular toilet cleaning routines. Despite 2023's moderate growth in both market…
As with home care products in general, cross-border shopping led to a decline in volume sales of toilet care. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made toilet care products purchased in…
In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers…
In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend,…
Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser…