Laundry Care

Value sales of laundry care, the largest category in German home care, continued to grow in 2023, albeit at a slower pace compared to the previous year. The most substantial growth within laundry care was observed in liquid tablet detergents and…

Laundry care experienced growth in both retail volume and current value terms in Australia in 2023. Higher demand was driven by increased net immigration, and greater mobility outside of the home. Most companies have supported their employees to…

Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care…

Overall laundry care saw a slight decline in retail volume terms in Hong Kong in 2023, due to saturation after several pandemic waves. This led many people to stock up on laundry care products, which they continued to use up in 2023. The decrease in…

Laundry care in South Africa recorded a flat performance in 2023, although the largest category of laundry detergents continued to experience rising demand, a trend supported by a marginal decline in the average unit price. Laundry care in the…

Laundry care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. However, this was partly due to inflationary pressures, as manufacturers, squeezed by rising energy and other input costs, opted to…

Laundry care in Kenya has seen significant development. For example, LG Electronics tapped into the growing demand for laundry services in Mombasa by opening its first commercial laundry shop. This move is a response to the rising demand for…

Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format…

In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics…

Laundry care in Uzbekistan encountered notable developments in 2023, marked by a juxtaposition of growth and hurdles. On one hand, the product area experienced an upward trajectory, propelled by the expanding population and rising demand for laundry…

Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the…

After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the…

Laundry care recorded positive retail value growth in 2023, driven by rising price points. Rising inflation and raw materials costs, alongside domestic and international shipping costs, resulted in higher costs across all laundry care products.…

The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more…

Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…

Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing…

While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less…

Laundry care saw further growth in both retail volume and current value terms in 2023. Two-in-one formulas, which combined the functions of both laundry detergents and fabric softeners, became increasingly popular, in keeping with a rising consumer…

In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.

Laundry care in Tunisia remained undeveloped in 2023, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume and current value terms. While there was a demand for liquid fabric…