An increasing number of players are focusing on retail e-commerce and developing their online customer service for apparel and footwear. For example, the use of AR allows consumers to try clothing on virtually without having to visit a physical store.
Live commerce is a sales strategy that combines live distribution and e-commerce which originated in China, where half of the internet population is believed to have purchased a product through this channel, making it a popular way to boost sales in a short period of time. Live commerce is used in cases when an apparel brand promotes products through a influencer, for example.
Ideally, apparel and footwear e-commerce has digital marketing, system development, and in-house operations to expedite the business and find success. However, Japan experienced a shortage in IT human resources at the end of the review period, and in many cases, the digital operations of an online apparel player in Japan were processed by an external company.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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