Heading into the forecast period, the country is set to continue to be impacted by high inflation, especially in terms of rapidly rising utility bills, which will reduce purchasing power and diminish economic activity in 2023. As a consequence, the impact will be evident in declining value sales (at constant 2022 prices) before they start to stabilise from 2024 onwards.
Apparel and footwear is expected to be one of the main growth areas for e-commerce over the forecast period, as all international brands have adopted an omnichannel strategy to sales. Beyond the modernising of existing stores, the forecast period is expected to witness new investments in e-commerce solutions.
While apparel and footwear e-commerce offers stronger growth potential over the forecast period, value sales will remain significantly lower compared to those through physical stores. There are still huge numbers of consumers who are reluctant to buy apparel and footwear without first trying it on, especially when it comes to footwear and formalwear.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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