Over the forecast period, apparel and footwear specialists in Italy is expected to perform positively in terms of value sales growth (at constant 2022 prices). As life continues to return to normality after the impact of the pandemic, Italians are expected to favour browsing in stores and trying on items prior to purchase.
The sustainability trend, which is expected to gain strong growth momentum over the forecast period within apparel and footwear specialists, is also very much focused on reusing and recycling, a trend that within fashion is increasingly present and is expected to further expand in the future due to the launch of new B2C services.
Adopting an omnichannel strategy is expected to gain momentum within apparel and footwear specialists over the forecast period, with the majority of players, including small local companies, expected to further invest in their digital channels in an attempt to expand their reach by combining physical and online sales. This strategy fits well with the greater interest in retail e-commerce and the digital arena amongst local consumers, in addition to newer developments such as social commerce or livestreaming (or live commerce), which are expected to become widespread in Italy, especially amongst younger, tech-savvy consumers.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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