Competitive Landscape
H&M Strengthens Its Lead as Rivals Exit the Market
Apparel and footwear specialists in Germany is a moderately concentrated market, with the top five companies accounting for a combined value share of 30% in 2025. H&M retained the lead with a value share of 9%, followed by Deichmann and KiK, both with a share of 6%, and Ernsting's Family and C&A, which both hold a share of 5%.
Esprit and Gerry Weber's Exit Shifts the Retail Battlefield
The departure of Esprit and Gerry Weber has reshaped the competitive dynamics among apparel and footwear specialists. Esprit’s insolvency and store closures, with Deichmann acquiring the brand rights, signal a move away from traditional standalone retail towards multi-brand and distribution partnerships.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Germany?
- Which are the leading retailers in Apparel and Footwear Specialists in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Germany - Category analysis
Key Data Insights
Sales Decline as Economic Pressures Reshape Shopping Behaviour
Sales Decline as Economic Pressures Reshape Shopping Behaviour
Online Players Accelerate the Decline of Mid-Market Specialists
Peek & Cloppenburg Elevates In-Store Experience to Rebuild Loyalty
Larger Chains and Niche Players Drive Consolidation
Retailers Enhance Digital Integration to Counter Online Migration
Personalised Experiences and Sustainability Could Be Key to Success
H&M Strengthens Its Lead as Rivals Exit the Market
Esprit and Gerry Weber's Exit Shifts the Retail Battlefield
Retail in Germany - Industry Overview
Consumers Look for Value Due to Germany's Stagnant Economy
Key Data Insights
Consumers Look for Value Due to Germany's Stagnant Economy
Discounters Shape Price Expectations as Supermarkets Adapt
Rewe Leverages Discount Pricing to Defend Share against Discounters
Discounters and Retail E-Commerce Set New Standards for Value and Convenience
Digital Innovation Will Be Key to Capturing Price-Focused Shoppers
Edeka Strengthens Its Lead Thanks to Expansion
Retail Shake-Up: Kodi, Tedi, and Zalando Reshape the Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Summer Sales
Country Reports Disclaimer
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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