Due to rising health awareness, driven by the pandemic and the government’s policy support for facilities associated with sports, sportswear is expected to continue lead the growth of overall apparel and footwear during the forecast period. As restrictions on indoor activities led more consumers to discover the joy of outdoor and urban sports, products associated with athleisure style and outdoor activities are expected to continue to see robust sales and drive growth.
Although consumers have shifted an increasing share of their purchases to e-commerce, store-based retailing still plays an important role at the purchasing stage, since it is critical to the customer experience to create a connection with brands. Offline stores are no longer seen by players as having a purely transactional role, but they are also used to help build a brand’s image.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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