Apparel and footwear specialists is predicted to record declining value sales (at constant 2022 prices) over the early part of the forecast period, before stabilising and returning to weak growth, meaning that the channel is unlikely to fully recover to pre-pandemic levels by 2027. The Swedish Central Bank has announced future increases in interest rates, which is an ominous sign for many Swedes who have record-high mortgages on their homes.
The challenging economic outlook will result in many consumers being more cautious with their spending. In combination with a strong consumer interest in sustainability, an increasing number of Swedes are predicted to buy second-hand apparel, invest in caring and repairing owned items, or renting apparel and footwear over the forecast period.
Apparel and footwear specialists will continue to be heavily impacted by the consumer switch to online platforms, with value growth through apparel and footwear e-commerce set to further outperform physical stores. The competition will continue to intensify, with multichannel players placing a greater focus on the digital arena, as well as pure online players such as Zalando and Boozt.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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