In the short to medium term, factors such as ongoing load shedding and inflationary crisis, might affect demand for discretionary goods and, therefore, continue placing pressure on apparel and footwear specialists. In response, chained stores will leverage store cards to boost demand.
Since 2020, South African retailers have been accelerating their investment in digitalisation to meet consumers' greater demand for convenience. The move has led to momentum in omnichannel strategies, the development of dedicated technology departments, and the strategic acquisition of logistic companies to support last mile delivery services.
An increasing number of chained apparel and footwear specialists have been turning to local sourcing, a trend consolidated by disruptions to the supply chain due to China’s “zero-Covid” policy, as well as momentum in sustainability. For example, Pepkor Africa has committed to significantly increasing its locally-sourced products, estimated at just 30% of apparel, footwear and homewares in January 2022.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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