Competitive Landscape
Landmark Group Sustains Lead as Value Drives Loyalty
Apparel and footwear specialists in the United Arab Emirates remained a concentrated landscape in 2025, with Landmark Group continuing to lead with a share of 13% in 2025, followed by Apparel Group at 6% and Azadea Group at 4%. The overall ranking of major players remained stable, reflecting a market where a few large retailers continue to set the pace.
Retailers Expand into Beauty and Fragrance to Boost Relevance
An emerging trend among apparel and footwear specialists is the expansion of product ranges to include beauty and fragrance, with brands like H&M taking steps in this direction during 2025. This strategy enables established apparel-focused retailers to broaden their appeal and attract new customer segments by diversifying their offerings beyond traditional clothing and footwear.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in United Arab Emirates?
- Which are the leading retailers in Apparel and Footwear Specialists in United Arab Emirates?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in the United Arab Emirates - Category analysis
Key Data Insights
Apparel and Footwear Specialists Summary
Luxury Brands Attract New Wealth, Boosting Retail Value
Same-Day Delivery Accelerates Shift to Digital-First Shopping
Ai-Powered Stylists Personalise Shopping and Drive Loyalty
H&M’S Immersive Changing Room Draws Shoppers Seeking an Improved Retail Experience
Taffi’S Ai Stylist Redefines Personalisation and Fuels Accessories Growth
Luxury Pop-Ups and Runway Events Boost Brand Visibility and Exclusivity
Landmark Group Sustains Lead as Value Drives Loyalty
Retailers Expand into Beauty and Fragrance to Boost Relevance
Retail in the United Arab Emirates - Industry Overview
2025 Developments
Key Data Insights
Viva Expands into Affluent Areas as Price Sensitivity Grows
Retail E-Commerce and Apparel and Footwear Specialists Lead Value Creation
Discounters Attract Budget-Focused Consumers with Private Label Ranges
Majid Al Futtaim and Mastercard Accelerate Adoption of Agentic Ai in Payments
Viva Expands Discount Retail Format as Price Sensitivity Fuels Private Label Innovation
Luxury Brands Enhance Experiential Retail to Attract Affluent Consumers
Lulu Hypermarket Overtakes Carrefour as Digital and Value Reshape Leadership
Informal Retail
Opening Hours for Physical Retail
Seasonality
Dubai Shopping Festival (“DSF”)
Dubai Summer Surprises (“DSS”)
Back to School
Super Sales
White Friday
Country Reports Disclaimer
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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