Competitive Landscape
Penneys Invests in Flagship Upgrades as Rivals Struggle and New Entrants Reshape Consumer Choices
Apparel and footwear specialists in Ireland was highly concentrated in 2025, with the leading company, Primark Stores Ltd (trading as Penneys), holding a substantial 46% value share, followed by Dunnes Stores Ltd at 14% and TK Maxx Ltd at 7%. Over the five years to 2025, the market became more concentrated, with Penneys’ share increasing from 38% in 2020 to a peak of 47% in 2024 before a modest dip to 46% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Ireland?
- Which are the leading retailers in Apparel and Footwear Specialists in Ireland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Ireland - Category analysis
Key Data Insights
Apparel and Footwear Specialists Summary
Penneys Refreshes Flagship to Drive Experiential Shopping and Loyalty
Arket Blends Retail and Lifestyle to Attract Urban Shoppers
Boots and Comfort Styles Drive Footwear Ahead as Work Patterns Shift
Retailers Boost Digital Convenience to Capture Cautious Spending
Transparency and Circularity Reshape Purchasing as Ethics Go Mainstream
Penneys Invests in Flagship Upgrades as Rivals Struggle and New Entrants Reshape Consumer Choices
Retail in Ireland - Industry Overview
2025 Developments
Key Data Insights
Deliveroo Shopping Expands Quick Commerce and Reshapes Consumer Expectations
Discount Retailers Respond to Value-Driven Shoppers with Affordable Quality
Omnichannel Investments Reshape Shopping Habits and Brand Loyalty
Ai and Analytics Drive Personalised Offers and Operational Gains
Musgrave Strengthens Position as Discount Retailers Drive Pricing Pressure
Lidl and Currys Drive Innovation with Net Zero and Digital Concepts
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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