The recovery of branded apparel and footwear will be supported by improvements in economic conditions such as lower inflationary rates, higher GDP growth, which creates employment, and changing lifestyles. Category expansion will also benefit from a modernisation of the local retailing landscape, with the opening of more shopping centres likely to continue supporting the influx of new entrants.
The apparel and footwear category is expected to remain highly fragmented despite the influx of international players. As a result, sustainability initiatives, such as local sources and support for women’s rights could be essential differentiating tools.
Improvement in internet connectivity will continue encouraging businesses to adopt an omnichannel strategy. The trend will enable new players to compete effectively with established brands such as Inditex.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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