Apparel and footwear specialists is expected to benefit from some catch-up effects in the early forecast period after being particularly hard hit by sales decline during the pandemic. At the same time, however, consumer confidence is set to remain poor for at least 2023, and apparel and footwear specialists is projected to see growth rates slow and struggle to remain positive by the end of the forecast period.
Footwear specialists remained affected by the disappearance of the CCC brand in 2022 and is expected to continue to underperform, compared with apparel specialists in the forecast period. Leading players Deichmann, Leder & Schuh brands and MyShoes are unlikely to open any new stores in search of profitability in what remain difficult economic times.
Additional assortments are expected to play a greater role in helping apparel and footwear specialists remain profitable and driving customer traffic in the face of increased operational costs and moderate demand for apparel. This is illustrated by the increasing importance of homeware ranges at H&M and Zara, which ultimately led to the opening of the first independent H&M Home store in Austria in autumn 2022.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Apparel and Footwear Specialists industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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