The number of outlets is expected to continue declining over the forecast period, as players continue to rationalise their store networks, in the face of rising inflation and increasing energy costs. Moreover, with the pandemic having facilitated a shift towards e-commerce, apparel and footwear retailers will need to take account of the way in which Czech consumers are shopping, with a number of pure online players, such as German brand AboutYou, expected to grow their consumer base.
It is likely that prevailing economic situation will accelerate the transition towards discounter clothing brands by the general public. Resistance amongst retailers to position themselves as discounters, alongside consumers’ reluctance to openly admit to wearing cheaper clothes, will dissipate over time.
During the forecast period, apparel and footwear will see a blurring of the boundaries between offline and online shopping, as more players adopt an omnichannel strategy. While some players will close their physical retail locations, in order to become pure online players, others will use outlets as showrooms for their online sales, particularly in main cities like Prague, Brno or Ostrava, or as pick-up points for online orders.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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