Retailing forms a key part of Saudi Arabia’s Vision 2030 strategy, with it already playing a key role in the local economy. As such, it is likely that apparel and footwear will benefit from a variety of factors.
Considering government efforts to support local youths and to empower them to start-up businesses, there are likely to be more local brands appearing in the apparel and footwear specialists channel over the forecast period. There is also expected to be a growing consumer interest in trying local brands that provide high-quality products and outfits that are developed for local tastes.
E-commerce played only a minor role in apparel and footwear in Saudi Arabia at the start of the review period, but it had grown to become a major channel by 2022, with it continuing to see strong growth. The outbreak of COVID-19 played a major role in the rapid expansion of e-commerce in the Kingdom.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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