Apparel and footwear specialists is set to see continued current value growth, although the rate of increase is expected to see a strong slowdown over the course of the forecast period. Nevertheless, outlet numbers are projected to continue to decline, especially at the beginning of the forecast period.
Apparel and footwear specialists in Hungary is expected to continue to be dominated by budget and mid-priced fast fashion brands during the forecast period, with a strong skew of traffic towards outlets in shopping centres offering clothing for everyday use. International premium and luxury designer brands account for a niche, and no new brand launches or significant growth in outlet numbers is expected in this segment.
With the continued expansion of e-commerce options, independent outlets solely relying on foot traffic from the neighbourhood are expected to record further losses of customers and sales, thus limiting the overall growth potential in the channel. Even most chained stores (and their online stores) are under pressure from large international multibrand e-commerce players, such as AboutYou, Bonprix and Zalando.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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