Competitive Landscape
Pepco Leverages Store Expansion to Widen Sales Lead
The competitive landscape within apparel and footwear specialists in Hungary is highly concentrated, with the leading players continuing to increase their dominance between 2020 and 2025. Pepkor Hungary Kft, operating as Pepco, has steadily grown its share from 17% in 2020 to 24% in 2025, demonstrating a clear and sustained increase in concentration over this period.
Dorko Simplifies Its Assortment to Boost Profitability
Beyond the leaders, there have been significant shifts among other competitors, most notably with the strategic realignment of Playersroom and Sportfactory outlets, which have faced closures as their parent company has redirected its focus towards its home-grown Dorko brand. The Dorko brand has gained traction through an emphasis on Hungarian design and lifestyle positioning, simplifying its assortment and improving profitability compared to the traditional multi-brand model.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in Hungary?
- Which are the leading retailers in Apparel and Footwear Specialists in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in Hungary - Category analysis
Key Data Insights
Apparel and Footwear Specialists Summary
Shoppers Drawn to Fast Fashion Chains
Temu’S Presence Redefines Hungary’S Fashion Market
E-Commerce and Chains to Push More Independents Out of the Market
Sneaker Specialists and Athleisure Drive Growth Amid Omnichannel Overhaul
Pepco Leverages Store Expansion to Widen Sales Lead
Dorko Simplifies Its Assortment to Boost Profitability
Retail in Hungary - Industry Overview
2025 Developments
Key Data Insights
Discounters and E-Commerce Platforms Outpace Traditional Formats
Lidl and Penny Attract Value-Seeking Shoppers with Loyalty and Assortment
Temu and Shein Reshape Price Expectations with Direct Supply Chains
E-Commerce and Discounters to Capture Demand for Value and Variety
Price Controls and Income Trends Reshape Competitive Strategies and Demand
Temu and Shein Intensify Pressure on Local Retailers’ Margins
Lidl 4 Keréken and Screvo Drive Innovation and Outreach
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Christmas
Back-to-school
Country Reports Disclaimer
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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