Trade sources are not particularly optimistic about the outlook for apparel and footwear specialists. 2022 did not see a return to the pre-pandemic level of value sales (other than during one or two months, but never for the whole year), and will probably never reach this target at constant 2022 prices.
Another key factor in the struggles of apparel and footwear specialists is the continuous development of déconsommation (deconsumption) in France, and its main consequence: the explosion of sales of second-hand clothes. French consumers, who are already keen to purchase second-hand apparel, are likely to further adopt vintage clothing.
What also contributed to the still robust increase of apparel and footwear specialists in 2022 was the sudden slowdown of online sales of clothing and footwear. This was due to the return of consumers to store-based retailing (which can be observed in a high number of digital-native brands that want to be phygital from now on), and the logistics problems in Asia with the zero-COVID policy in China.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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