As apparel and footwear specialists’ in-store operations continue to compete with each other, their online channels, as well as other channels, such as department stores, it has become clearer than ever that brands need to supplement their core apparel and footwear offering with related products. This has been easier for large international players, such as H&M and Zara, which after first experimenting with their home product ranges are now trying other elements.
While the e-commerce share of total sales for retailers of apparel and footwear has continued to stabilise, and not put as much pressure on in-store sales as seen at the end of 2021 and beginning of 2022, over the forecast period e-commerce is set to continue to be preferred by a large number of consumers. Consumers are now savvier than three years ago, and younger generations, such as generations Z and alpha, are more confident in browsing and buying apparel and footwear via e-commerce.
Licencing and collaborations with brands such as Disney and Nintendo will continue to increase for international and even local brands, as apparel and footwear specialists seek to capitalise on the demand for nostalgia and personalisation amongst most consumers. Large players such as Zara and H&M take advantage of licensing opportunities across categories including womenswear, menswear, and especially childrenswear, driving engagement and increasing repeat purchases, and connect well with consumers who are looking to make a statement about their preferred characters.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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