With inflation rates soaring in Egypt and restricted access to international brands, more and more local brands will continue to emerge. Brands include Dresscode me, Baynoire, Myne and Palma, as well as newer arrivals like Zee footwear, and Kijaqo offering 100% Egyptian cotton tracksuits.
The Minister of Supply and Internal extended the normal summer sale period to four months from the normal two in 2022. The longer sale season was introduced to drive sales and support economic growth at a time of lower consumer confidence.
With local consumers becoming more comfortable shopping online and retailers gaining more experience with this channel, e-commerce is likely to steadily grow in importance in apparel and footwear during the forecast period. Leaders Al Kassm Group and Arafa Holding, which operate the Carina and Concrete brands, and Al Futtaim Group Egypt, which franchises Ted Baker and Guess, are likely to be pioneers in this regard, as they benefit from large resources and economies of scale that enable them to make significant investments in e-commerce.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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