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Country Report

Baby Food Packaging in

Baby Food Packaging in Brazil

Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Impacts of the economic crisis are still felt in baby food packaging trends

Brazil is slowly recovering from the worst economic recession in its history, which began in 2014 and lasted throughout to 2017, with the second semester of that year showing modest signs of reheating through stable interest and inflation rates and a decrease in unemployment. However, consumer habits that were adopted during the crisis still impact how consumers choose food products and are expected to keep doing so in the forecast period.

Relatively stronger consumer confidence will help boost some premium packaging growth

While the effects of the recession still indeed influence consumers’ preference for cheaper pack types, signs of economic recovery such as stable interest and inflation rates, decreasing unemployment and the expectation of positive GDP growth are boosting confidence among consumers, especially higher-end consumers. Higher-end consumers were not extremely affected by the crisis, but reduced their spending owing to the chaotic recession.

Nestlé SA emphasises transparency with consumers through packaging, setting new industry standards

While dried baby food and milk formula enjoy modest penetration across Brazilian households, prepared baby food is still a niche only accessible to wealthy consumers. Thus, mothers who can purchase prepared baby food for their children are usually more concerned with health and wellness trends, as well as quality ingredients, and are willing to spend a greater amount of money for their children.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of baby food packaging in Brazil?
What are the major baby food pack types in Brazil?
Are composite containers taking share from metal tins in baby milk formula?
What are the most dynamic pack types within baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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