Executive Summary

Jan 2019
PROSPECTS
Impacts of the economic crisis are still felt in baby food packaging trends

Brazil is slowly recovering from the worst economic recession in its history, which began in 2014 and lasted throughout to 2017, with the second semester of that year showing modest signs of reheating through stable interest and inflation rates and a decrease in unemployment. However, consumer habits that were adopted during the crisis still impact how consumers choose food products and are expected to keep doing so in the forecast period.

Relatively stronger consumer confidence will help boost some premium packaging growth

While the effects of the recession still indeed influence consumers’ preference for cheaper pack types, signs of economic recovery such as stable interest and inflation rates, decreasing unemployment and the expectation of positive GDP growth are boosting confidence among consumers, especially higher-end consumers. Higher-end consumers were not extremely affected by the crisis, but reduced their spending owing to the chaotic recession.

Nestlé SA emphasises transparency with consumers through packaging, setting new industry standards

While dried baby food and milk formula enjoy modest penetration across Brazilian households, prepared baby food is still a niche only accessible to wealthy consumers. Thus, mothers who can purchase prepared baby food for their children are usually more concerned with health and wellness trends, as well as quality ingredients, and are willing to spend a greater amount of money for their children.

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Baby Food Packaging in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of baby food packaging in Brazil?
  • What are the major baby food pack types in Brazil?
  • Are composite containers taking share from metal tins in baby milk formula?
  • What are the most dynamic pack types within baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Baby Food Packaging in Brazil - Category analysis

HEADLINES

PROSPECTS

Impacts of the economic crisis are still felt in baby food packaging trends
Relatively stronger consumer confidence will help boost some premium packaging growth
Nestlé SA emphasises transparency with consumers through packaging, setting new industry standards

Baby Food Packaging in Brazil - Company Profiles

Packaging Industry in Brazil - Industry Overview

EXECUTIVE SUMMARY

Packaging volume sales continue to register positive movement despite market volatility
Technology continues to offer most opportunities for differentiation in food packaging
Glass manufacturers struggle to supply current alcoholic drinks demand
Premium appearance can be key in certain areas of beauty and personal care packaging
Family-sized home care products remain resilient in the post-crisis period

PACKAGING LEGISLATION

Local regulation limits “shrinkflation” movement
Supply chain traceability: today, a differential; tomorrow, a must-have
National Policy on Solid Waste: good on paper

RECYCLING AND THE ENVIRONMENT

Despite declining rate, Brazil remains one of the global leaders in metal beverage can recycling
More public commitments with sustainable practices: an irreversible trend
The challenges for flexible packaging recyclability and the rise of monomaterial solutions
Table 1 Overview of Packaging Recycling and Recovery in Brazil: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

No final decision over “GMO labelling” in Brazil, with discussions continuing in 2019
Further discussions on new nutrition labelling guidelines

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