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Country Report

Baby Food Packaging in

Baby Food Packaging in Brazil

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Metal cans remain the main packaging type for baby formula

Baby formula tends to carry high unit prices and is not easily affordable for a great part of the population. Metal cans remain the main pack type to convey a premium image and for better storage, unlike dried baby food, which is increasingly being sold in flexible aluminium/plastic stand-up pouches, thus reducing unit prices.

Prepared baby food might go back to plastic

While milk formula enjoys better penetration across Brazilian households and is perceived as an essential product by many parents, prepared baby food is still a niche, usually bought by wealthier consumers. Thus, mothers who can purchase prepared baby food for their children are generally more concerned with health and wellness trends, as well as ingredient quality, and are willing to spend a greater amount of money on premium products for their children.

Naturalness through packaging design

Naturalness is an important aspect of baby food, as it conveys safety and a resemblance to home-made meals. While prepared baby food uses the transparency of glass, dried baby food counts on product design to convey this characteristic.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of baby food packaging in Brazil?
What are the major baby food pack types in Brazil?
Are composite containers taking share from metal tins in baby milk formula?
What are the most dynamic pack types within baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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