As the population of Saudi Arabia continues to rise, reaching nearly 33 million in 2018, demand for milk formula and in turn for metal packaging is being spurred. Furthermore, growth in demand for milk formula is also being supported by the growing numbers of women in the workforce, which means that there are more women who will want to feed their babies with milk formula rather than breastfeeding them, despite growing awareness campaigns about the importance of breastfeeding for babies.
Metal registered positive growth in baby food in 2018 thanks to the increasing numbers of women joining the Saudi workforce and various other lifestyle changes. This has made the lifestyles of Saudi women even busier, with a greater reliance on packaged baby food, particularly milk formula, a trend which is set to remain in effect during the forecast period.
With efforts to reduce expenditure and obtain as much value for money as possible continuing to increase in popularity, baby food is no exception. Many Saudi mothers are also looking for the most nutritious brands in larger sizes and increasing growth is being seen in larger pack sizes as a result.
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