Executive Summary

Dec 2018
PROSPECTS
High population growth increases demand for milk formula

As the population of Saudi Arabia continues to rise, reaching nearly 33 million in 2018, demand for milk formula and in turn for metal packaging is being spurred. Furthermore, growth in demand for milk formula is also being supported by the growing numbers of women in the workforce, which means that there are more women who will want to feed their babies with milk formula rather than breastfeeding them, despite growing awareness campaigns about the importance of breastfeeding for babies.

Metal continues to record positive growth as a baby food pack type in 2018

Metal registered positive growth in baby food in 2018 thanks to the increasing numbers of women joining the Saudi workforce and various other lifestyle changes. This has made the lifestyles of Saudi women even busier, with a greater reliance on packaged baby food, particularly milk formula, a trend which is set to remain in effect during the forecast period.

Consumers continue to prefer large, value-added sizes

With efforts to reduce expenditure and obtain as much value for money as possible continuing to increase in popularity, baby food is no exception. Many Saudi mothers are also looking for the most nutritious brands in larger sizes and increasing growth is being seen in larger pack sizes as a result.

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Baby Food Packaging in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of baby food packaging in Saudi Arabia?
  • What are the major baby food pack types in Saudi Arabia?
  • Are composite containers taking share from metal tins in baby milk formula?
  • What are the most dynamic pack types within baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Baby Food Packaging in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

High population growth increases demand for milk formula
Metal continues to record positive growth as a baby food pack type in 2018
Consumers continue to prefer large, value-added sizes

Baby Food Packaging in Saudi Arabia - Company Profiles

Packaging Industry in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles impacting packaging development
Larger pack sizes remain the preference of value-seeking consumers
On-the-go packaging rises in prominence in hot drinks
Steady development in alcoholic drinks packaging
Growing popularity of beauty and personal care results in need for attractive product packaging
Multipacks and large sizes remain popular in-home care

PACKAGING LEGISLATION

SASO controls packaging standards
Plain talking labels for “flavoured artificial drinks”
New front labels for sugar content

RECYCLING AND THE ENVIRONMENT

Shift towards eco-friendly packaging over the forecast period
Manufacturers moving towards more sustainable’ and easy-to-recycle packaging
Tetra Pak’s collaboration with Al-Rabie Juices to save the globe packaging
Table 1 Overview of Packaging Recycling and Recovery in Saudi Arabia: 2018/2019 and Targets for 2020

PACKAGING DESIGN AND LABELLING

Almarai introduces juice in metal beverage cans
Need for emphasis on improved packaging in alcoholic drinks
Customisation evolves in colour cosmetics, with eye make-up undergoing more packaging developments

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