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Country Report

Baby Food Packaging in

Baby Food Packaging in Germany

2 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Squeezable plastic pouches to be the most dynamic pack type but glass jars will remain the largest

Start-ups founded by young parents are bringing a fresh breeze into the baby food packaging business and are challenging established players. Brands such as Freche Freunde, Fruchtbar and the latest one called Frucht-Mix, which has a branding licence from the popular TV show Sesame Street, have established plastic pouches with plastic screw closures in baby food packaging in Germany, amidst inspiration from other national markets; however, established leaders such as Hipp and Alete have followed and themselves launched baby food products in plastic pouches, such as Hipp Quetschies and Hipp Hippis.

Baby food packaging sales expected to be largely stable as birth rates rise

Since demand for baby food is determined by birth rates, baby food packaging in Germany is expected to record stable development over the forecast period, as birth rates in Germany are growing again, the fourth year in a row in 2017, and are set to rise marginally over the forecast period. Nevertheless, despite a slowly growing birth rate in Germany, manufacturers are increasingly expanding their product ranges to target older consumers, which ultimately is expected to further contribute to growth of baby food packaging.

Convenient, healthy and tasty will be the major trends over the forecast period

The trend towards practical products that support more-mobile lifestyles is capturing the shelves of grocery retailers, with the demand for convenience leading to several new product launches. In baby food, categories and products that address modern parents’ needs are expected to record the strongest growth over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of baby food packaging in Germany?
What are the major baby food pack types in Germany?
Are composite containers taking share from metal tins in baby milk formula?
What are the most dynamic pack types within baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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