Baby food packaging recorded static volume growth in 2018 versus 2017 with all categories, except dried baby food packaging, contributing to this performance. The declining birth rate is among the factors adversely affecting demand for baby food, which also impacts its packaging.
Key brands of dried baby food, prepared baby food and other baby food remained limited in 2018. This leads to a stable competitive landscape where the rate of introduction of new products and new pack types remains slow.
Fortification remains a key strategy of companies in powder milk formula leading to limited availability of organic options. In 2018, Wyeth Philippines Inc entered the organic segment through the launch of Promil Organic.
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This industry report originates from Passport, our Packaging market research database.