Among the various factors influencing the steady and stable but less than dynamic sales performances that were registered in baby food in the Philippines for most of the review period, including 2020 and 2021, one of the most important was the country’s gradually declining birth rate. Prior to the emergence of the COVID-19 pandemic, the diminishing numbers of babies being born in the Philippines was the single most significant influence on baby food sales and the negative impact of this trend continued during the pandemic.
Relatively moderate growth was recorded by baby food packaging during the pandemic, with the absence of widespread stockpiling of baby food one of the main reasons for the relatively underwhelming performance recorded in the category during 2020, and again in 2021. No significant stockpiling of milk formula or prepared baby food was seen, with those living in households containing babies, infants and young children generally happy to continue shopping for milk formula and prepared baby food as and when necessary, as this was seen as suitable justification for venturing outside and risking coming into contact with the COVID-19 virus.
The metal tin pack type has been gaining share in powder milk formula, with this packaging viewed as being very robust, relatively light and representing the ultimate in food safety and security. One factor that is likely to have helped boost demand for milk formula during 2020 is that there was a spike seen in the number of women joined the workforce during the second half of the year, once lockdown regulations were eventually lifted.
During the forecast period, the overall performance of baby food packaging will continue being driven by consistent demand for the largest baby food category of powder milk formula. While other categories in baby food might record more dynamic CAGRs, powder milk formula will add by far the most new unit volumes in actual sales terms.
Prepared baby food packaging is expected to perform strongly during the forecast period, with demand for prepared baby food expected to be strong among busy urban consumers. With many parents returning to full-time work outside of the home following the easing of lockdown measures or after their maternity leave comes to an end, there will be less time for these people to prepare baby food from scratch.
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Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food Packaging research and analysis database.
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