Executive Summary

Apr 2019
PROSPECTS
Plastic dispensing closures with attached spoons and unique locks are favoured in milk formula

While still minor compared with plastic overcaps, plastic dispensing closures are growing strongly in milk formula and are now frequently observed in many popular brands, such as Wyeth Illuma, Frisolac and Enfamil. The closure type’s popularity is underpinned by several factors.

Aluminium/plastic pouches continue to win share from glass jars in prepared baby food

In prepared baby food, glass jars continues to lose share to aluminium/plastic pouches, which are more suited to the on-the-go consumer lifestyles of modern parents. Aluminium/plastic pouches are more portable than glass jars as they are lighter and less fragile.

Innovative closure shapes appear in baby food packaging to ensure safety and increase attractiveness

Led by Heinz, which is the leading baby food manufacturer in China (milk formula excluded), mushroom-style screw closures are widespread in the market, although traditional screw caps can also still be observed. Local manufacturers like Shanghai Fangguang also realise the advantages of mushroom-style screw closures in terms of factors such as reducing the risk of choking.

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Baby Food Packaging in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of baby food packaging in China?
  • What are the major baby food pack types in China?
  • Are composite containers taking share from metal tins in baby milk formula?
  • What are the most dynamic pack types within baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Baby Food Packaging in China - Category analysis

HEADLINES

PROSPECTS

Plastic dispensing closures with attached spoons and unique locks are favoured in milk formula
Aluminium/plastic pouches continue to win share from glass jars in prepared baby food
Innovative closure shapes appear in baby food packaging to ensure safety and increase attractiveness

Baby Food Packaging in China - Company Profiles

Packaging Industry in China - Industry Overview

EXECUTIVE SUMMARY

Convenience, portability and appearance remain key in China
Paper-based trays expanding in chilled ready meals
PET bottles remain dominant in soft drinks packaging
Multipacks of alcoholic drinks become popular in several categories thanks to the rapid development of e-commerce
Small packs attract first-time consumers as shift to internet retailing boosts large packs
Manufacturers innovate with smarter closures to meet consumer demand

PACKAGING LEGISLATION

New regulation released on blended oil
Updated national standards of Food Contact Materials become effective
Stricter legislation results in renovation of baby food packaging in China

RECYCLING AND THE ENVIRONMENT

Recyclable materials adopted by manufacturers for both their products and the packaging
Manufacturers introduce products in refill packages to save raw materials
Private companies and authorities support raising recycling awareness

PACKAGING DESIGN AND LABELLING

Packaging shapes that demonstrate products’ characteristics catch consumers’ eyes in confectionery
Manufacturers remove doubts about “additives” by making claims on labels
Packaging design plays growing role in brand development

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