Folding cartons remains the main type of packaging used in baby food, enjoying popularity among parents and offering industry players plenty of opportunity to play with designs, colours, illustrations, slogans and photographs to create an attractive and enticing product, which is important in a category with an upmarket orientation. Folding cartons also often feature secondary packaging, such as smaller portion-sized packs inside.
The birth rate in China continues to decline, despite the Chinese government replacing its one-child policy with a two-child policy in 2015 and also recently announcing a three-child policy. Nonetheless, baby food packaging saw continued strong growth in 2021, with packaging having played an important role in generating demand for baby food in the context of a shrinking potential consumer base.
In baby food, milk formula regulations are becoming stricter in terms of registration and formulation. Only those producers that have advanced research and development capabilities can meet the requirements and get their new products to market quickly.
Baby food is expected to see continued growth despite the contraction of its potential consumer base due to falling birth rates. The revival of more normal social and economic activity in the aftermath of the COVID-19 pandemic will provide a potential boost to sales of packaged baby food products during the forecast period, as more hectic lifestyles place increased pressure on consumer time and increase demand for convenient solutions.
The milk formula performance will not only suffer as a result of the declining birth rate in China, but also due to the increased promotion of breastfeeding through government policies. China’s National Nutrition Plan (2017-2030) aims to promote exclusive breastfeeding for infants under six months – in the latter part of the review period, 50% of mothers were exclusively breastfeeding their children aged under six months, with the government looking to increase this figure to 60% by 2030.
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Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food Packaging research and analysis database.
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