While still minor compared with plastic overcaps, plastic dispensing closures are growing strongly in milk formula and are now frequently observed in many popular brands, such as Wyeth Illuma, Frisolac and Enfamil. The closure type’s popularity is underpinned by several factors.
In prepared baby food, glass jars continues to lose share to aluminium/plastic pouches, which are more suited to the on-the-go consumer lifestyles of modern parents. Aluminium/plastic pouches are more portable than glass jars as they are lighter and less fragile.
Led by Heinz, which is the leading baby food manufacturer in China (milk formula excluded), mushroom-style screw closures are widespread in the market, although traditional screw caps can also still be observed. Local manufacturers like Shanghai Fangguang also realise the advantages of mushroom-style screw closures in terms of factors such as reducing the risk of choking.
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