The milk formula performance will not only suffer as a result of the declining fertility rate in China, but also due to the increased promotion of breastfeeding through government policies. China’s National Nutrition Plan (2017-2030) aims to promote exclusive breastfeeding for infants under six months – in the latter part of the review period, 50% of mothers were exclusively breastfeeding their children aged under six months, with the government looking to increase this figure to 60% by 2030.
Both plastic pouches and aluminium/plastic pouches are expected to perform well over the forecast period in terms of packaging unit volume sales. Pouch packaging, apart from being lightweight, compact and easy to transport, features a gusseted base, which allows these packs to stand upright on store shelves.
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Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food Packaging research and analysis database.
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