Other baby food, which includes products like baby rusks, teething biscuits, baby fruit juices and baby herbal tea, again recorded an improved performance in 2021. However, while this benefited the packaging unit volumes of PET bottles as well as the much smaller pack types of flexible aluminium/paper and flexible plastic, in other baby food in 2021, the main pack types of flexible aluminium/plastic and folding cartons continued to decline.
The demand for single-portion and snack packaging continues to grow in baby food. The number of new releases of fruit purées and other types of baby food in plastic pouches has been rising as manufacturers and consumers look for alternatives to more traditional glass jars.
Safer, more hygienic and practical packaging is making a deeper mark in baby food packaging. For example, Humana powder milk formula in board tubs with plastic dispensing closures and peel-off foil.
Despite the general downward trend in baby food, in line with stagnating birth and marriage rates, there continues to be significant investment in this category as manufacturers try to push innovation. Quality, convenience and naturalness are assets that companies are expected to leverage to attract and retain consumers.
Ethical packaging is an emerging trend in baby food. Mellin is leading the way through participation in the LifeGate Impact Zero project with its new organic, locally-sourced Viaggio d’Italia line, with other companies expected to engage in similar projects or pledges in the coming years.
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Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food Packaging research and analysis database.
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