Baby food packaging declined 1% to 635 million units in 2025, shaped by Italy's falling birth rate and a shift to larger value packs. Glass jars remain the largest group at 37% of volumes, reflecting the enduring role of the omogeneizzato — the homogenised fruit, meat and vegetable jar — in early-years feeding. The defining brand activity came from Plasmon, which positions itself as the first Italian baby-food company to bring a mono-material polypropylene pouch designed for recycling to market,
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Baby Food Packaging in Italy
Key Data Findings
Falling birth rates weigh on a glass-led category as Plasmon pushes recyclable pouches
A glass-anchored category dips on demographics
Plasmon leads the push to recyclable pouches and lighter jars
Pouches gain as glass concedes ground at the value end
A broadly flat market led by recyclable pouches
Demographics, working parents and sustainability set the agenda
Country Reports Disclaimer
The following categories and subcategories are included:
Baby Food Packaging
- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Baby Food Packaging research and analysis database.
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