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Country Report

Baby Food Packaging in

Baby Food Packaging in Thailand

2 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New regulation poses a challenge for manufacturers to redesign packaging

The Control of Marketing of Infant and Young Child Food Act 2017 came into effect on 8 September 2017. On top of the Thai government’s strict guidelines on baby food packaging, the new regulations prohibit marketing activities and advertisements for food and supplementary food for infants – the legislation directly affects standard and follow-on milk formula products.

Prepared and other baby food packaging see most innovation

Although powder milk formula generated the majority of retail value sales in baby food, liquid milk formula accounted for the largest total retail unit volume share in baby food packaging. However, milk formula packaging was relatively mature as manufacturers competed more on the formula itself rather than the packaging, and value for money is usually the driver of the introduction of a new pack size.

Liquid cartons and stand-up pouches to continue growing

Liquid growing-up milk formula and prepared baby food are expected to be the strongest performers over the forecast period due to the Thai government’s promotion of milk consumption, the desire for convenience and the strong health and wellness trend. In addition, Thai toddlers are often switched to liquid growing-up milk formula and other dairy and milk alternatives as early as one year old to let them experience different kinds of food and also prepare them for nursery, which only provides milk in the liquid format.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of baby food packaging in Thailand?
What are the major baby food pack types in Thailand?
Are composite containers taking share from metal tins in baby milk formula?
What are the most dynamic pack types within baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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