Baby food packaging slipped 0.2% to 221 million units in 2025, shaped by demographic softness and larger value formats. The mix is unusually balanced, flexible packaging, largely spouted pouches, led at 34% of volumes, ahead of glass jars at 28%. Tiger Brands' Purity spans both poles, pairing spouted fruit and yoghurt pouches with established glass jars. Rigid plastic was the fastest-growing group, up 30% from a low base to 2 million units on dessert and snacking pots.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food Packaging industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food Packaging in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food Packaging in South Africa?
- Which are the major pack types and how are they performing in South Africa?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in South Africa?
- Where is future growth expected to be most significant?
Baby Food Packaging in South Africa
Key Data Findings
Purity's pouch and jar range steadies a balanced category as rigid plastic grows fastest
A diversified category steadied by pouches and jars
Purity anchors the pouch and jar mix
Rigid plastic and glass diverge at the premium ends
A gentle decline led by recyclable pouches and premium cues
Convenience, working parents and safety set the agenda
Country Reports Disclaimer
The following categories and subcategories are included:
Baby Food Packaging
- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Baby Food Packaging research and analysis database.
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