COVID-19 did not have a significant effect on demand for baby food packaging, with growth slowing only very slightly in 2020, before speeding up again slightly in 2021. While the initial stage of the pandemic did see a degree of stockpiling due to fears of supply-chain disruption, purchasing behaviour soon returned to normal once consumers realised that these fears were groundless.
Packaging is an important tool for baby food manufacturers to position themselves as a strong alternative to home-made baby food. An increased desire for convenience remains a major trend in baby food packaging, as many parents are increasingly time poor.
Glass jars remains the biggest pack type in prepared baby food, but has been losing ground to folding cartons and aluminium/plastic pouches over the course of the review period. This trend was accelerated in 2020 due to the surge in e-commerce during the pandemic.
Over the forecast period, aluminium/plastic pouches are expected to gain an increasing share of the packaging of prepared baby food in Sweden, at the expense of glass jars. This will be due to glass jars being heavy and prone to breakage, while aluminium/plastic pouches offer flexibility, are lightweight and take up less shelf space.
Sustainability will continue to grow in importance in baby food packaging in Sweden during the forecast period, as Gen Z consumers – who tend to be more environmentally conscious than their older counterparts –start families in growing numbers. This could lead to a backlash against the use of plastic pouches in baby food packaging – at least among some parents.
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Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food Packaging research and analysis database.
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