The presentation of prepared food and the transparency of its packaging are becoming more important for the Swedish consumer, and baby food is not an exception. The British company Organix’s new prepared baby food is promoted as “colourful” and it comes in transparent glass jars with limited labelling covering the product itself.
The positive sales trend within prepared baby food is projected to taper off as more Swedish parents are opting to make home-made food for their children. An indication of this is the many reusable plastic pouches, called “Klämmisar”, for sale, which have become more common over the past few years.
Semper is changing its dried baby food packaging from cartons to flexible plastic, hoping to prevent unnecessary waste. Through this change, Semper is responding to parents throwing away its products when the previous carton-based packaging softened.
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