Other baby food experienced encouraging growth through 2018, positively impacting demand for other baby food packaging. This has been particularly encouraging for folding carton and plastic pouches.
As mentioned above, pouches are becoming increasingly popular across baby food at the expense of glass jars. In line with convenience trends, pouches are considered the easiest and one of the safest packaging formats.
In 2018, infant formula performed particularly strongly as a result of the growing presence of premium quality products encouraged by brands like Bubs Australia and a2 Milk Company. Accordingly, on pack labelling was vital for communicating these premium elements.
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This industry report originates from Passport, our Packaging market research database.