Executive Summary

Jan 2019
PROSPECTS
Other baby food packaging grows in line with baby snacks

Other baby food experienced encouraging growth through 2018, positively impacting demand for other baby food packaging. This has been particularly encouraging for folding carton and plastic pouches.

Pouches and thin wall plastic containers to gain momentum across baby food

As mentioned above, pouches are becoming increasingly popular across baby food at the expense of glass jars. In line with convenience trends, pouches are considered the easiest and one of the safest packaging formats.

On pack communication vital to emphasising premiumisation

In 2018, infant formula performed particularly strongly as a result of the growing presence of premium quality products encouraged by brands like Bubs Australia and a2 Milk Company. Accordingly, on pack labelling was vital for communicating these premium elements.

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Baby Food Packaging in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of baby food packaging in Australia?
  • What are the major baby food pack types in Australia?
  • Are composite containers taking share from metal tins in baby milk formula?
  • What are the most dynamic pack types within baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Baby Food Packaging in Australia - Category analysis

HEADLINES

PROSPECTS

Other baby food packaging grows in line with baby snacks
Pouches and thin wall plastic containers to gain momentum across baby food
On pack communication vital to emphasising premiumisation

Baby Food Packaging in Australia - Company Profiles

Packaging Industry in Australia - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns and convenience remain the main influences on packaging
Convenience remains at crux of packaging innovation
Environmental consciousness increases
Metal beverage cans seeing strong growth in wine
Bigger pack sizes growing in demand due to value for money in beauty and personal care
Consumers seek large pack sizes in home care, despite industry move towards concentrated formulas

PACKAGING LEGISLATION

Changes to country of origin labelling set to affect all imported products
Declaration of alcohol by volume remains a requirement for all alcoholic drinks
Australian Packaging Covenant 2017-2022 strategic plan update

RECYCLING AND THE ENVIRONMENT

Coles introduces recycled and renewable PET plastic trays, heightening the conversation about sustainability
Recyclable packaging trending, with Australians preferring products in eco-friendly packaging
Sustainable product packaging continues to be an emerging trend in Australia

PACKAGING DESIGN AND LABELLING

On pack communication needs to be clearer
Labelling vital to emphasising premiumisation
Packaging innovation vital for product differentiation in beauty and personal care

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