Baby Food Packaging in the Netherlands

September 2026

Baby food packaging rose less than 1% to 170 million units in 2025, helped by a stabilising birth rate and on-the-go feeding. Flexible packaging, overwhelmingly the spouted pouch, leads at 49% of volumes. Market leader Olvarit anchored the aisle with its knijpzakjes pouches and glass meal jars, and flexible packaging rose 3% to 84 million units to reinforce the pouch's lead. Metal was technically the fastest-growing group, up 12% from a small base to 3 million units.

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Overview:

Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baby Food Packaging industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby Food Packaging in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby Food Packaging in Netherlands?
  • Which are the major pack types and how are they performing in Netherlands?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in Netherlands?
  • Where is future growth expected to be most significant?

Baby Food Packaging in the Netherlands - Category analysis

Key Data Findings

Spouted pouches extend their lead as Olvarit anchors a category edging higher
A pouch-led category edges higher
Olvarit anchors pouches, jars and pots
Glass and value formats diverge at the premium and budget ends
Recyclable pouches and premium cues drive steady growth
Working parents, convenience and sustainability set the agenda

Baby Food Packaging in the Netherlands - Company Profiles

Packaging Industry in the Netherlands - Industry Overview

Packaging in 2025: The big picture
2025 key trends
Sustainability and recycled content shape 2025 food packaging trends
Metal cans surge and recycled-content PET reshape non-alcoholic drinks packaging
Metal and rigid plastic grow fastest while glass dominates alcoholic drinks packaging
Refillable systems and recyclable formats lead beauty and personal care packaging
Recycled content and refill pouches drive home care packaging
Aluminium trays, pouches and PET jars shape pet food packaging
Mandatory attached caps on single-use plastic bottles
Ban on disposable plastic cups and food packaging
The Statiegeld deposit-return scheme and the EU Packaging and Packaging Waste Regulation
Verpact and extended producer responsibility
Carton recycling capacity scales up

Country Reports Disclaimer

The following categories and subcategories are included:

Baby Food Packaging

  • Dried Baby Food
    • Liquid Milk Formula
    • Powder Milk Formula
  • Prepared Baby Food
  • Other Baby Food

Baby Food Packaging

This is the aggregation of dried, milk formula, prepared, and other baby food.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby Food Packaging research and analysis database.

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