In Indonesia, folding cartons for baby milk formula are more commonly used than other types of primary packaging such as metal tins, which are typically associated with premium products. Milk formula in folding cartons is available in both modern and traditional grocery outlets.
Demand for prepared baby food has risen in recent years, leading to the entry of numerous new brands. Modernisation, fast-paced lifestyles for dual-income households and a need for convenience have driven demand for prepared baby food.
In Indonesia, the majority of other baby food is sold in folding cartons. However, in recent years, following an increase in availability of imported products such as puffs and biscuits, which mainly target upper-middle and higher-income households, HDPE packaging has gained significant ground, having been adopted by brand owners such as Peachy Village Co and Nestlé.
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This industry report originates from Passport, our Packaging market research database.