In an effort to offer more affordable prices in milk formula, manufacturers have embarked on a concerted effort to promote the benefits of folding cartons containing one or two separate units of powder milk in flexible plastic. Prices tend to be lower than those of milk formula in metal tins but concerns about product preservation and possible contamination have arisen.
Liquid milk formula is a limited category in Colombia. However, manufacturers are competing both on pricing and packaging to take the lead.
While organic brands such as Mah! and Luki (targeted mainly at older children rather than babies) initially helped popularise prepared baby food in plastic pouches with screw closures, which allow younger children to easily open the product and suck out the fruit preparations from a very soft nozzle, Alpina has been the most recent manufacturer to further support sales of this pack type by using it for its Alpina Baby portfolio.
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Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food Packaging industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Baby Food Packaging research and analysis database.
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