Pouches is already the dominant pack type in prepared baby food and continues to record strong growth in its popularity. Tesco launched its own range of baby food in pouches in November 2018.
As snacking in baby food becomes more prevalent, flexible plastic is gaining in importance. The Ella’s Kitchen Finger Food range, as well as snacks from Organix and Kiddilicious, which mostly come in flexible plastic, have been very successful, contributing to the growing share of flexible plastic in baby food overall.
Ella’s Kitchen and TerraCycle have launched EllaCycle – a trial partnership with Asda to increase recyclability of baby food pouches. The aim of the partnership is to encourage consumers to return the used pouches for recycling by making it more convenient and by giving consumers some money back upon the return.
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Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Baby Food Packaging research and analysis database.
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