Metal tins are expected to remain the leading type of baby food packaging as powder milk formula continues to dominate baby food. As metal tins are long-established, consumers are more familiar with and prefer to purchase products in this format.
As Singaporean parents are leading increasingly busy lifestyles, any improvement made to the convenience of a product will attract them. Thus, firms have slowly innovated with new types of closures that are perceived to be more convenient than plastic overcaps, allowing easy opening and closing of products while maintaining the freshness and quality of the milk formula.
Traditionally, prepared baby food is often packaged in glass jars that are viewed to be inert and do not react with the food they contain, resulting in safe-to-consume products. However, with the increasingly busy lifestyles of Singaporean parents, feeding their babies from glass jars may not be the most convenient.
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This industry report originates from Passport, our Packaging market research database.