One of the most influential factors of the COVID-19 pandemic on sales of baby food in Singapore during 2020 was the dramatic shift seen towards e-commerce for sales of baby food, among a wide range of packaged food categories. Within this context, the official response to the pandemic had a particularly significant impact, with the quarantine lockdown combining with widespread fears of contagion to encourage consumers to reduce the frequency with which they visit modern grocery retailers.
2020 saw a surge in demand for milk formula as many parents of babies and young children sought to maintain a consistent supply of these products, which are seen as essential for all families and households with babies and infants. This has a positive effect on demand for metal tins, the dominant pack type in powder milk formula, while in liquid milk formula HDPE bottles registered very strong growth from a relatively low base over the course of the year.
As mentioned above, one of the most significant outcomes of the COVID-19 pandemic in Singapore during 2020 was the significant shift seen towards e-commerce. Indeed, the strict approach taken to social distancing and home seclusion among the country’s population as the COVID-19 situation unfolded created ideal preconditions for a substantial increase in the popularity of e-commerce.
During the forecast period, the rising cost of living and the accelerating pace of life in Singapore are expected to push consumers towards packaging that offers greater convenience. This is likely to boost demand for baby food packaging with convenient closures, with plastic screw closures for aluminium/plastic pouches in other baby food, plastic dispensing closures for metal tins in powder milk formula and plastic screw closures for PET bottles in other baby food expected to be the big winners.
Demand for baby food is expected to remain under pressure in Singapore during the forecast period and the main reason for this is the presence of unfavourable demographic trends, not least the country’s low and declining birth rate. With sales of baby food in Singapore dominated by milk formula, the anticipated declines in the numbers of babies and infants among the country’s population during the forecast period can be expected to result in a diminishment of the consumer base and pressure on brands and companies to differentiate their products so as to capture demand among a narrower consumer base.
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Baby Food Packaging
This report originates from Passport, our Baby Food Packaging research and analysis database.
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