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Pro-family policies launched by the ruling Law and Justice party are stimulating sales of packaged baby food in Poland, but the category has been facing severe opposition from home-prepared food, as Poles’ rising interest in meeting the right nutrition requirements in toddlers and infants’ diets serves as a strong incentive to switch from packaged baby food to making food for babies at home, with natural ingredients, resulting in better quality of the food at a lower cost. Manufacturers, however, are attempting to divert consumers’ attention back to packaged food by underscoring the higher nutrition content of their products on the package.
Shaky supremacy of glass packaging
Glass leads within prepared baby food packaging and in “other” baby food. It has a strong presence in these categories due to the perception that glass is a healthier, safer and more eco-friendly type of packaging than plastic alternatives and offers an option to see inside the package before making a purchase.
Accessibility and portioning: possible saviours of baby food packaging
The most valued feature associated with packaged baby food is its convenience, as customers value the possibility of easy consumption whilst outside the house. Brand owners incorporate that suitability trend by launching innovations such as pouches, a very successful alternative packaging, due to the possibility to squeeze it for consumption.
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Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby Food Packaging industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby Food Packaging in Poland market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the total unit volume of baby food packaging in Poland?
What are the major baby food pack types in Poland?
Are composite containers taking share from metal tins in baby milk formula?
What are the most dynamic pack types within baby food?
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