Due to increased restrictions on cross-province travel and sporadic lockdowns in big cities, Chinese consumers have liked to stay close to their homes and opt for shorter trips to surrounding areas, preferably within the same province. Suburban hotels and family resorts are therefore witnessing the highest growth, as the urban hospitality landscape, particularly for tier-1 cities, is reaching saturation.
Hotels are making significant investments to develop digital platforms and automation to better manage their portfolios going forward. Since players will be working to recover revenues to the pre-pandemic level, they will actively seek ways to cut costs, especially on labour.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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