The number of room nights will continue to recover throughout the forecast period, exceeding pre-pandemic levels as early as 2023. However, much will depend on how the situation in Ukraine evolves—as long as the war continues, demand from Russian and Ukrainian tourists is likely to remain depressed.
The retail constant value sales (2022 prices) of short-term rentals saw a strong rebound in 2022, exceeding its 2019 peak in the process. There will continue to be robust growth in the number of short-term rental listings during the forecast period.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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