Lodging in Morocco will continue to bounce back over the forecast period, with the number of room nights in hotels expected to exceed pre-COVID-19 levels as early as 2024. This will coincide with an increase in the number of sites/outlets, particularly in the case of luxury/upscale properties.
While the traditional tourist haunts of Marrakesh, Agadir and Casablanca will remain popular during the forecast, international travellers will increasingly seek to venture off the beaten track and explore other parts of Morocco, in a quest for nature, calm and relaxation. Hand-in-hand with this trend will be the development of sustainable tourism, as hotel operators look to contribute to the environment in a more positive way.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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