The number of room nights will continue to increase throughout the forecast period, exceeding its pre-pandemic peak by 2025. However, the rebound in retail constant value sales will continue to lag: It will remain slightly below its pre-pandemic peak even at the very end of the forecast period.
Many small-scale players will towards online travel agencies (OTAs) due to the rise in online searches and the impact of social media. Tourists tend to search for hotel information through OTAs because it is easy to compare details of room rates, facilities and locations through their websites.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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