Lodging (destination) in the UK demonstrates steady momentum in 2026, with value sales reaching GBP37,469 million and a year-on-year growth of 2%, as upscale and luxury outlets outperform budget offerings amid ongoing shifts in traveller preferences. The UK remains attractive, supported by a growing population of 69,435,320 and consumer expenditure of GBP1,844,219 million, but faces mounting operational challenges as higher labour costs, energy expenses, and expanding visitor levies threaten provider margins and price competitiveness. To succeed, brands should prioritise clear value creation and personalisation, focus on premium and mid-market formats, leverage loyalty platforms, and adapt to a landscape where consolidation and professional management are increasingly necessary to absorb cost pressures and regulatory complexity.
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Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in United Kingdom?
- Which are the leading companies in Lodging (Destination) in United Kingdom?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Upscale hotel chains attract higher-spending guests as budget options lose ground
Upscale hotels lead in value while short-term rentals show renewed momentum
Hotel guests prioritise value and experience over price alone
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Professional hosts increase supply as new visitor levies raise costs for business travel
Hotels maintain value leadership while short-term rentals accelerate professionalisation and outlet growth
Local authorities push new taxes as operators face rising costs and supply shifts
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Right-sized room design and experience-led formats drive product innovation
Brands launch compact formats and rental platforms deepen experience offerings
Product innovation reshapes cost structures and accelerates professionalism
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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