Lodging (destination) in Canada in 2026 demonstrates robust momentum, outpacing both the national increase in consumer spending and the rate of GDP expansion, which underscores the resilience and attractiveness of this area despite broader economic uncertainty. This environment is being reshaped by a decisive pivot toward experience-rich offerings, as providers move beyond traditional accommodation to prioritise integrated wellness, culture, local engagement, and digital personalisation, with both hotels and short-term rentals capturing diverse and premium demand. As operators focus on building alliances with Indigenous communities and leveraging advanced digital platforms, differentiation is achieved through meaningful guest experiences and operational efficiency, while the competitive landscape remains stable, presenting an opportunity for established players to consolidate their positions through innovation and targeted value creation.
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Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Canada?
- Which are the leading companies in Lodging (Destination) in Canada?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Experience-led hotels capture resilient premium demand amid shifting travel corridors
Short-term rentals leverage passion-driven demand to accelerate growth
Hotels transform guest journeys through digital personalisation
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Digital platforms and local partnerships to expand guest experiences and loyalty
Hotels to leverage experience and scale to retain lead in value sales
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Fogo Island Inn connects guests to local culture and drives loyalty
Fairmont Château Whistler partners with Indigenous communities to boost visitor engagement
Marriott and Fairmont use AI and digital platforms to enhance guest satisfaction
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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