Lodging (destination) in Sweden continues to record solid growth, supported by resilient domestic travel, improving consumer confidence and sustained interest in nature-based and regional travel experiences. While hotels remain the dominant accommodation type, short-term rentals continue to perform strongly as travellers increasingly seek flexibility, authenticity and stays that form part of the overall travel experience. Demand is becoming increasingly polarised, with value-focused travellers seeking practical and affordable accommodation, while premium guests place greater emphasis on design, atmosphere and experience-led stays. This encourages operators to sharpen positioning, refine accommodation concepts and differentiate through guest experience rather than location alone. At the same time, investment increasingly focuses on improving existing assets rather than expanding capacity. Renovation, reuse and sustainability initiatives are helping operators enhance competitiveness while responding to evolving guest expectations. Looking ahead, growth is expected to be supported by selective travellers seeking clear value, stronger destination partnerships and greater use of pricing and revenue-management tools to protect profitability.
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Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Sweden?
- Which are the leading companies in Lodging (Destination) in Sweden?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Travellers increasingly seek accommodation that extends the destination experience
Premium and value travellers support distinct accommodation concepts
Renovation and reuse strengthen the competitiveness of existing hotel stock
Chart 1 Lodging (Destination) Sales: Value 2021-2031
Chart 2 Lodging (Destination) Sales by Category: Value 2026
Selective travellers are expected to place greater emphasis on value and relevance
Frictionless booking and guest journeys are set to become stronger differentiators
Revenue growth is expected to depend increasingly on pricing and partnerships
Chart 1 Forecast Lodging (Destination) Sales: Value 2021-2031
Chart 2 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Experiential accommodation concepts reshape lodging development
The Swedish Tourist Association expands nature-based accommodation options
Asset renewal and clear positioning strengthen competitiveness
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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