Lodging (destination) in Australia will demonstrate superior momentum in 2026 compared to regional peers, buoyed by resilient domestic travel, an expanding population, and a robust consumer expenditure environment. Hotels sustain their leadership position by rapidly advancing digital guest experiences, while the growth in short-term rentals indicates the structural appeal of flexible and affordable accommodation. The market’s attractiveness is reinforced by stable macroeconomic conditions through 2031, but success will increasingly depend on strategic investments in digital infrastructure, operational agility, and the capacity to deliver differentiated value to both premium and cost-conscious travellers. To secure long-term advantage, providers must accelerate technology adoption, implement flexible pricing and product offerings, and proactively address sustainability and climate resilience, as these factors are emerging as decisive drivers of occupancy, guest satisfaction, and profitability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Australia?
- Which are the leading companies in Lodging (Destination) in Australia?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Lodging value sales strengthen as hotels capture leisure and business travel spend
AI-powered guest journeys drive value and operational agility
Premiumisation and value segmentation diverge as operators pursue tiered strategies
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Operators to secure premium and value demand by embracing digital personalisation
Tech-led booking and automation to redefine guest experiences and profitability
Operators to prioritise climate resilience and sustainability to protect long-term growth
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Modular construction accelerates hotel delivery and expands design possibilities
Reclaimed materials and circular design redefine the room product
In-room systems and digital access deepen the smart-room product
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
-
- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
-
- Hotels Online via Direct
- Hotels Online via Intermediaries
-
- Hotels Offline via Direct
- Hotels Offline via Intermediaries
-
-
- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
-
- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
-
-
- Campsites
- Hostels
- Other Lodging Types
-
- Other Lodging Online Direct
- Other Lodging Online Intermediaries
-
- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
-
- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
-
- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!