Hotel retail value sales will continue to recover throughout the forecast period but will not exceed their pre-pandemic peak until the very end of it. The ongoing recovery will be driven by hotels, rather than short-term rentals, with the latter set to remain a niche.
In order to reach a wider customer base, players are venturing into digital marketing and advertising through various social media platforms, as well as engaging some local influencers to promote their products. This trend has been facilitated by rising smartphone ownership and increased mobile internet use among local consumers and is only likely to deepen during the forecast period.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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