Lodging (destination) in the US demonstrates robust momentum in 2026, predicted to achieve USD261,351 million in value sales with a 4% year-on-year increase in current terms, substantially outpacing US real GDP growth and highlighting resilient demand driven by high consumer spending and steady population gains. This environment is marked by pronounced polarisation in traveller behaviour, as high-income individuals increasingly prioritise personalised, experience-led stays and absorb higher prices, while value-driven consumers favour alternatives such as short-term rentals or reduced trip frequency. The market remains attractive due to strong growth prospects, a projected 5% current value CAGR through 2031, and the rapid evolution of both digital innovation and premium offerings, although mounting regulatory and supply-side challenges require agile adaptation. Brands seeking success should focus on expanding luxury and boutique portfolios, leveraging AI to enhance guest personalisation and operational efficiency, and integrating unique experiences that differentiate lodging (destination) as both a place to stay and a gateway to memorable travel.
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Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in USA?
- Which are the leading companies in Lodging (Destination) in USA?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Wyndham and Marriott accelerate personalisation and convenience with AI-led booking innovation
Marriott and Hilton expand luxury portfolios as premiumisation drives spend
Airbnb integrates exclusive experiences to capture experience-driven travellers
Chart 1 Lodging (Destination) Sales: Value 2021-2031
Chart 2 Lodging (Destination) Sales by Category: Value 2026
Luxury brands anticipated to expand exclusive offerings as high-income travellers drive spending
Short-term rentals set to experience significant growth, driven by middle-income consumer appeal
Hotel brands expected to leverage boutique acquisitions to offset construction constraints
Chart 1 Forecast Lodging (Destination) Sales: Value 2021-2031
Chart 2 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Conversational interfaces and app functionality reshape the booking product
Boutique design and architectural conversion elevate the luxury product
Experience-integrated product architecture positions accommodation as a gateway
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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