Lodging (destination) in Poland is expected to demonstrate strong momentum in 2026, with retail value sales reaching PLN24,106 million and an annual growth rate of 7%, set to exceed regional benchmarks and underpinned by resilient domestic expenditure despite a slight decline in population. Strong attractiveness, driven by government voucher programmes that redirect demand to less-travelled and nature-focused destinations, is expected to foster growth in both upmarket spa hotels and short-term rentals while challenging budget formats. Brands aiming to succeed must align with evolving traveller priorities by offering experiential, wellness-orientated stays, capitalising on the appeal of regional and alternative accommodation, and responding proactively to regulatory changes that are set to reshape the market and favour more transparent, diversified offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Poland?
- Which are the leading companies in Lodging (Destination) in Poland?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Voucher schemes channel domestic demand to less-visited regions
Premium and budget formats polarise the market
Short-term rentals surge amid fragmenting reservation patterns
Chart 1 Lodging (Destination) Sales: Value 2021-2031
Chart 2 Lodging (Destination) Sales by Category: Value 2026
Voucher schemes and regulation to reshape demand
Hotels to maintain sales while short-term rentals grow fast
Regulation and digitalisation to impact provider strategies
Chart 1 Forecast Lodging (Destination) Sales: Value 2021-2031
Chart 2 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Premium spa hotels expand along the Baltic coast
Voucher programmes drive diversification across accommodation types
Regulatory shifts reshape product strategies and competition
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
-
- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
-
- Hotels Online via Direct
- Hotels Online via Intermediaries
-
- Hotels Offline via Direct
- Hotels Offline via Intermediaries
-
-
- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
-
- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
-
-
- Campsites
- Hostels
- Other Lodging Types
-
- Other Lodging Online Direct
- Other Lodging Online Intermediaries
-
- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
-
- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
-
- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!