Experts are more optimistic about the recovery of lodging in France than airlines and especially booking intermediaries. Lodging will recover to 2019 current value levels between 2023 and 2024, depending on the impact of the war in Ukraine and possible new COVID-19 variants.
For hotel players, the main threat over the forecast period will come from the renewed offensive of Airbnb, Booking.com and Google, which have all been focusing on non-chained hotels.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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