Lodging (destination) in France demonstrates a robust performance in 2026, posting EUR47,914 million in value sales and achieving 5% growth against a backdrop of only 0.6% real GDP growth, highlighting both resilience and adaptability compared to broader Western Europe. This environment proves attractive due to its ability to sustain demand across the full spectrum of price points, from premium wellness-focused hotels in urban centres to expanding super-budget franchises and experience-driven outdoor stays. Operators are responding to evolving traveller behaviour by diversifying product offerings, integrating digital and AI solutions to enhance service efficiency, and shifting distribution strategies to accommodate regulatory developments and the increasing preference for authenticity, flexibility, and sustainability. Brands seeking success must prioritise innovation in value segmentation, develop hybrid and eco-friendly concepts, leverage digital tools for operational gains, and swiftly adapt to regulatory and consumer shifts to capture incremental value and foster loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in France?
- Which are the leading companies in Lodging (Destination) in France?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
B&B Hotels accelerates expansion as budget demand persists
Sandaya transforms outdoor stays with premium glamping experiences
Airbnb adapts to regulation by shifting focus to rural France
Chart 1 Lodging (Destination) Sales: Value 2021-2031
Chart 2 Lodging (Destination) Sales by Category: Value 2026
Hotels to retain value dominance while short-term rentals deliver fastest growth
Eco-lodges and slow tourism to attract Gen Z and millennials
Accor's AI initiatives to free up staff and enhance guest experience
Chart 1 Forecast Lodging (Destination) Sales: Value 2021-2031
Chart 2 Forecast Lodging (Destination) Sales by Category: Value 2021-2031
Accor deploys generative AI to personalise guest journeys and streamline operations
Eco-lodges and sustainable design elevate rural and coastal concepts
Hybrid and collaborative formats capture flexible, budget-conscious demand
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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